Built from the Ground Up: How Dua Vietnamese Noodle Soup & The Fish Tank Poke Co. Became a Popular Asian Fast Food Franchise

Nov 12, 2021News

The Dua Vietnamese Noodle Soup & The Fish Tank Poke Co. Asian fast food franchise began in 2008, when My Linh Cao, her late husband Thomas Cao, and her mother Tham Mai opened the family’s first Vietnamese restaurant in Atlanta. Just eight years later, MyLinh and Thomas opened their first Fish Bowl Poke, which would soon become the Fish Tank Poke Co.

In 2016, MyLinh launched the first dual-concept location in Fayetteville, GA, featuring a delicious fusion of Vietnamese culture, flavors, and quality with trendy, fresh poke. Today this Asian food franchise concept has multiple locations serving Atlanta and Texas and is continuing to expand throughout the Southeast. 

The Dual-Focused Asian Food Franchise Concept: A Recipe for Growth

Using our knowledge of Vietnamese culture and cuisine and our understanding of the restaurant industry, we have melded two delicious concepts into one growth-oriented brand. The reasons for our Asian fast food franchise’s popularity are clear:

  • A winning combination of cuisine: By doubling the deliciousness, Dua Vietnamese Noodle Soup & The Fish Tank Poke Co. can double the demand. The choice of traditional Vietnamese dishes and on-trend options offers a combination of styles and flavors like no other Asian restaurant franchise.
  • A hybrid dining experience: Our Asian restaurant franchises offer fast-casual and full-service meals to cater to the customers’ needs at different times of the day. This allows customers to choose to either order and seat themselves or enjoy being seated in a more formal environment and having their food served to them. 
  • Multiple revenue streams: We have created an opportunity for multiple revenue streams by offering different types of services for different times of day and the added menu variety. For example, grill options, dine-in, take-out, and delivery all help cover all bases.
  • The beauty of simplicity: Thanks to our “made simple, made fresh,” approach to Vietnamese cooking, dishes can be created by anyone. You don’t need to be a trained chef to create and serve these sumptuous meals. 

We believe that our combination of traditional Vietnamese and on-trend poke is likely to out-survive poke-only restaurants and many other Asian fast food franchises. 

For instance, some diners want to have the option of pan-seared fish, but many poke restaurants do not have the facilities to prepare it. This can give Dua Vietnamese Noodle Soup & The Fish Tank Poke Co. a definite edge in the market. 

The Dua Vietnamese Noodle Soup & The Fish Tank Poke Co Mission

Dua Vietnamese Noodle Soup & The Fish Tank Poke Co.’s solid reputation is not only due to our delicious cuisine. Our Asian fast food franchise is also renowned for its mission, which blends Vietnamese authenticity and respect with American business culture. 

  • Genuineness in business: Our authenticity stems from respect for Vietnamese culture and the role that food plays within that culture. We understand that by sharing Vietnamese cuisine with our customers, we are also sharing the values of our culture, through traditional recipes passed on to us through several generations. 
  • Respect for all cultures: Many of our competitors only offer their Asian fast food franchise opportunities to investors of Vietnamese or Asian descent. At Dua Vietnamese Noodle Soup & The Fish Tank Poke Co., we believe that all qualified franchisees should have access to our brand, regardless of their cultural background, ethnicity, or age. 
  • Distinct business model: We created our dual-restaurant concept by combining two brands. This gives our restaurants the tools to draw the lunch crowd with fast-casual service poke bowls while also capturing the dinner crowd with full-service traditional dining. Furthermore, we offer take-out during all opening hours. 
  • Client-centric service: Our customers are our life-blood, and we work to ensure that all our employees show 100% respect for them.  Our Asian food franchise is so dedicated to our customers that if they are dissatisfied with their meal in any way, we will refund it and prepare a fresh dish of their choosing. 
  • Customer loyalty: When diners savor the authentic Vietnamese flavors of our dishes and experience our top-quality service, they often come back again and again. Our Asian fast food franchise owners are used to seeing familiar customers return time after time.
  • Freshness and simplicity: When it comes to cooking, we believe that fresh and simple are key ingredients. For this reason, we’ve designed it so that any staff member can prepare all our recipes. Our user-friendly recipes and our simple two-page menu are proof that dishes and menus do not need to be complex to be delicious.  

You Can Become Part of the Dua Vietnamese Noodle Soup & The Fish Tank Poke Co. Asian Fast Food Franchise

The Dua Vietnamese Noodle Soup & The Fish Tank Poke Co. not only has delicious food prepared with the authenticity of a beautiful culture, and a distinctive dual-brand, but it is also an unrivaled franchise concept that can stand out within today’s restaurant industry. 

Becoming a Dua Vietnamese Noodle Soup & The Fish Tank Poke Co. franchise owner offers many benefits, including:

  • An all-around winner: As an Asian fast food franchise owner with Dua Vietnamese Noodle Soup & The Fish Tank Poke Co., you can offer something for everyone. Our appealing concept is designed to attract new diners and keep them coming back often. 
  • A customized experience: Our menus aim to offer something for everyone. Whether our diners are vegans, carnivores, or pescatarians, they still have a choice of mouthwatering meals for fast counter ordering, dining in, and takeout.
  • A step above: Our customers know that they can count on exceptional service whenever they visit. We know the standards they expect, and we strive to exceed their expectations with every visit. 
  • A fulfilling career move: Not only do you have the potential to enjoy the benefits of being an Asian fast food franchise owner, but you could also have the gratification of knowing that you are providing jobs within your community while offering a valued service.
  • Unmatched support: When you become a franchise owner with Dua Vietnamese Noodle Soup & The Fish Tank Poke Co., you can count on our support every step of the way. Whether you need advice on ongoing operations or marketing tactics, we are always here for you. 

Become Part of an Incredible Asian Fast Food Franchise

We look forward to welcoming you to our Dua Vietnamese Noodle Soup & The Fish Tank Poke Co. family. By joining us, you can secure Asian fast food franchise ownership that has the potential to be rewarding in many ways. Contact us today to find out more.

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